AI Manager · Full Stack Engineer — Bangkok, Thailand

I build systems
that process
Million+ orders

AI Manager at MC Group, building the LLM gateway and agent tooling behind a million-plus orders a year. 10+ years across e-commerce integration, cloud architecture, and full-stack engineering.

AI Platform E-commerce Integration Cloud Architecture React • TypeScript • AWS
Million+
Orders/Year
Orders processed annually across Shopee, Lazada, TikTok Shop
50%
Sync Faster
Reduction in sync delays through event-driven architecture
35%
AWS Saved
Infrastructure cost reduction through optimization
48→24h
SLA Improved
Ship-by SLA improvement, reducing penalties

One person. A 25-role AI team.

The team works in parallel and hands off real work: plans, code, tests and docs. Automated checks and specialist reviewers test it. I decide what to build and approve four checkpoints: scope, design, merge and deploy.

Read the case study
The AI workforce floor A central chief-of-staff hub connected to six team pods: Product and Engineering, Prototype, Research, Marketing, Support and Security. Desk count shows the number of roles in each pod. chief-of-staff planner · 1 role Product & Eng 8 roles Prototype 3 roles Research 3 roles Marketing 4 roles Support 3 roles Security 3 roles

Leadership

1 role

chief-of-staff → weekly plan · OKRs · handoffs

weekly plan, OKRs, handoffs

Product & Eng

8 roles

plan → design → build → review

pm · architect · builder · reviewer · qa · release · sre · librarian

Prototype

3 roles

user flow → clickable preview

ux-designer · prototyper · design-critic

Research

3 roles

market brief → user evidence → metrics

market-researcher · user-researcher · data-analyst

Marketing

4 roles

content draft → growth test

marketing-lead · content-seo · growth · brand-designer

Support

3 roles

triage → incident timeline

prod-support · incident-commander · customer-comms

Security

3 roles

advisory → patch → review

sec-intel · patch-engineer · sec-reviewer

  • Leadership: chief-of-staff — weekly plan, OKRs, handoffs
  • Product & Eng: pm — PRD, acceptance criteria, backlog
  • Product & Eng: architect — ADR, API/data contracts
  • Product & Eng: builder — implementation + tests + PR
  • Product & Eng: reviewer — code review
  • Product & Eng: qa — test plan, e2e, regression
  • Product & Eng: release — release note, deploy dispatch
  • Product & Eng: sre — health, capacity, dependency risk
  • Product & Eng: librarian — docs, runbooks, decision log
  • Prototype: ux-designer — flows, wireframes, states
  • Prototype: prototyper — clickable HTML + preview link
  • Prototype: design-critic — heuristic review, decision memo
  • Research: market-researcher — market/competitor/pricing, cited
  • Research: user-researcher — interviews, usability, personas
  • Research: data-analyst — event definitions, funnels, weekly metrics
  • Marketing: marketing-lead — positioning, channels, budget
  • Marketing: content-seo — content drafts, SEO briefs
  • Marketing: growth — experiments, CRO, activation
  • Marketing: brand-designer — identity, creative assets
  • Support: prod-support — first response, triage, timeline
  • Support: incident-commander — severity, decisions, comms cadence
  • Support: customer-comms — status updates, support replies
  • Security: sec-intel — advisories, weekly bulletin
  • Security: patch-engineer — dependency/vulnerability patches
  • Security: sec-reviewer — auth/upload/crypto/dependency review

Work Experience

Every shipped run, newest to oldest. The office floor scrolls with the story.

2026 — Present MC Group 2026 - Present
role

AI Manager

org MC Group (SET-listed)
period
task

Lead AI adoption across a SET-listed retailer — LLM gateway, agent tooling, and AI-assisted development — while keeping the e-commerce backbone built as Technical Lead running

impl

Architected the MCG AI Platform on Azure: AI Foundry multi-model gateway through LiteLLM, MCP toolboxes for internal tools, and agents integrated with ERP, OMS, and WMS

tool_call(6)
LiteLLMAzure AI FoundryMCPTerraformPythonDocker
  • Central AI platform serving group-wide teams
  • Multi-model access: GPT-5, o4-mini, DeepSeek via one gateway
  • Agents wired into ERP/OMS/WMS workflows
2022 — 2026 MC Group 2022 - 2026
role

Technical Lead

org MC Group (SET-listed)
period
task

Scale omnichannel operations across Shopee, Lazada, TikTok Shop with real-time inventory sync

impl

Event-driven integration architecture connecting ERP, WMS, POS, and loyalty systems

tool_call(6)
Node.jsAWSDockerEvent-DrivenZebra RFIDMicroservices
  • Million+ orders/year automated
  • 50% faster sync
  • 35% AWS cost reduction
  • 48h → 24h marketplace SLA compliance
Jan 2022 — Jun 2022 Ayudhya Capital Jan 2022 - Jun 2022
role

Junior System Analyst / Programmer

org Ayudhya Capital Services (Krungsri)
period
task

Design applications for consumer finance products in hybrid environment

impl

End-to-end application design supporting financial product workflows

tool_call(4)
System AnalysisTechnical SpecsCode ReviewFinancial Systems
  • Technical specs from business requirements
  • Code review implementation
  • Financial product workflow support
2018 — 2021 ADI Asia 2018 - 2021
role

AIG Digital Transformation

org ADI Asia Co.,Ltd.
period
task

Legacy system migration, marketing automation, and dealer document management for insurance operations

impl

Multi-platform integration connecting LINE, Facebook, Salesforce, Adobe AEM, and nationwide dealer portal

tool_call(7)
C#REST APIAdobe AEM 6.5SalesforceLINE BCRMReactNode.js
  • Automated lead generation
  • Real-time CRM sync
  • Legacy MS Access migration
  • Nationwide dealer document submission portal
Mar 2017 — Feb 2018 Ayodia Mar 2017 - Feb 2018
role

Software Developer

org Ayodia Company
period
task

Build custom ERP and web solutions for SME clients with onshore-offshore coordination

impl

Full-stack development with Thailand onsite and offshore team coordination

tool_call(5)
ASP.NET MVCC#VB.NETSQL ServerAngularJS
  • Custom ERP solutions delivered
  • Onshore-offshore team coordination
  • SME client web applications
Dec 2015 — Feb 2017 P.N.L. Dec 2015 - Feb 2017
role

Software Developer

org P.N.L. Co., Ltd.
period
task

Develop full-stack web and desktop applications covering full SDLC

impl

ASP.NET MVC development from requirements to deployment

tool_call(4)
ASP.NET MVC 5C#MS SQL 2008Entity Framework
  • Full SDLC implementation
  • Database design and development
  • Web and desktop applications

Featured Projects

Shuttrsnap - Auto Receipt Tracker

Hobby Project
Challenge: Small businesses need simple way to track payments via QR PromptPay and receipt slips
Solution: Mini SaaS that auto-captures receipts and summarizes income in 1 minute
QR PromptPayOCRAuto-captureSaaS
Results:
  • Instant QR PromptPay generation
  • Auto receipt capture
  • 1-minute income summary
Visit Project
Shuttrsnap - Auto Receipt Tracker screenshot Shuttrsnap - Auto Receipt Tracker screenshot

Ask Assistant - AI Knowledge Base for CS Teams

Hobby Project
Challenge: CS agents struggled to find accurate information fast enough during live chats and phone calls, leading to slow responses and inconsistent answers
Solution: AI-powered knowledge base that lets CS staff instantly query internal docs and policies — no memorization, no digging through manuals
Claude AIReactJSTypeScript
Results:
  • Faster response times during live customer interactions
  • Reduced onboarding time for new CS agents
  • More consistent and accurate answers across the team
Ask Assistant - AI Knowledge Base for CS Teams screenshot Ask Assistant - AI Knowledge Base for CS Teams screenshot

Tech Stack

AI & Agents

LiteLLMAzure AI FoundryMCPPythonAmazon Q

Backend & Integration

Node.jsTypeScriptC#.NETEvent-DrivenMicroservicesREST API

Cloud & DevOps

AWSAzureDockerTerraformCI/CD

Frontend

React.jsAstroAngularJS

Data & Domain

MS SQL ServerMongoDBShopee APILazada APITikTok ShopRFID IntegrationISO 27001PDPA

Let's Work Together

Bangkok, Thailand
10+ years in software engineering
B.Sc. Information Technology
Microsoft Certified C# Programming Badge Microsoft Certified: Programming in C#

Currently: AI Manager @ MC Group
Focus: E-commerce integration, cloud architecture, AI-assisted development